Founder
DeJoy was founded by Adelia, Audina, and Moni in 2024.
Concerned about clothes that quickly lost their fragrance and sometimes emitted a musty odor due to humid weather or rain, as well as the inconvenience of having to wait for detergent to dissolve before washing, the three were inspired to create a solution.
From there, DeJoy was born—an innovative liquid detergent that dissolves easily, has a long-lasting fragrance, and cleans thoroughly.
In mid-2025, DeJoy was officially launched with its first variant, Snappy—a combination of fresh and long-lasting scents that was immediately welcomed by customers. Within a few months, DeJoy launched other scents, namely Blue Fresh and Lavender, which had been tailored to meet the needs of its users. It is clear that DeJoy grew rapidly and continued to innovate after that.
VISION
To make DeJoy the liquid detergent brand of choice for consumers by continuing to deliver innovations that address real needs effective, long-lasting fragrance, and practical to use.
MISSION
Introducing innovation in liquid detergent with long-lasting fragrance and thorough cleaning power, for a more enjoyable and effective washing experience.
Meet our Team
Get to know the team individuals behind Detergent Joy